Search Engine Optimization
Search Engine Optimization (SEO) is the process of preparing your website to be Spidered, Indexed, and Ranked by the Major Search Engines so that when Internet users search for your keywords.your website will appear on their results page. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Proper search engine optimization is a crucial step to ensure success and should be undertaken with care and diligence. It should also be noted that SEO is an interdisciplinary concern, combining web design functions with marketing and promotional concerns.
Why SEO?
- Major search engines command over 400 million searches everyday, day after day. SEO helps you get this piece of the pie, which you might be losing otherwise to your competition
- Search engine optimization offers a much better return on investment compared to banner campaigns or Pay per click campaigns
- Search engine optimization helps you capture targeted traffic... people who are already looking for the product or service you offer
- Search engine optimization is a long term and permanent answer to your traffic woes. Once a website has been optimized for search engines it can stay at the top for long periods of time
- Search engine optimization results in huge savings on ad-spent using traditional channels of marketing
If aimed properly, SEO would be a powerful weapon in your arsenal.
Proper SEO is
- Optimizing META data
- Optimizing page titles
- Optimizing page content
- Selecting proper keywords
- Testing your optimizations
- Promoting link popularity
- Using standards-compliant HTML
- Optimizing image ALT tags
- Using a logical website structure
- Validating your content
Proper SEO isn't:
- Keyword spamming
- Hidden text
- Cloaking content
- Link-farming
- Excessive content or site duplication
- Paying for questionable