Pay Per Click Management
When you search on Google, yahoo and MSN, you will see "Sponsored Links" on the top and in the right hand column. These are "Pay Per Click" ads and when you click on one of the ads,
The site owner has to pay the Search Engine a fee. This fee can be over $1 per click! Also, there is "Pay Per Click Fraud". This is when someone clicks on your ad repeatedly with no intention of doing business with you.
One of the most popular and successful marketing methods available on the Internet today is Per Click Advertising. Pay Per Click Advertising or Pay Per Click search engine marketing as it’s sometimes called, is one of the best ways for anyone to get immediate results (visitors to their web site, sales, whatever).
The catch is that since it’s so effective and popular, the costs have increased dramatically. What was once a very economical method to advertise your product and service had become more competitive and expensive.
Per Click management involves not only the effectiveness of your campaigns, but trying to keep the costs down to acceptable levels.
Google Adwords is by far the most used Pay Per Click advertising method. Since Google is the most popular search engine, it has the most opportunity to display ads along side the natural search results.
The advertiser only pays for the advertisement if a searcher clicks on their displayed advertisement. So it provides a great opportunity for companies of any size to advertise and only pay if the advertisement is click on by a searcher
The recent explosive growth had created tremendous competition for this ad space. What once cost .05 to .10 per click, now may cost over $1.00 per click since so many people are now advertising and competing for the same space. Depending on your profit margin, this expense may even keep some companies from using this method of marketing.
more....
Our Pay Per Click Management Features
- Keyword Analysis
- Campaig assessment meetings
- Competitive analysis
- Hands On PPC Bid Management
- Detailed campaign analysis and reporting
- Organic vs. PPC comparison report*
- Daily Email Reporting
- Offline sales tracking
Benefits of Pay Per Click
According to a SEMPO survey, the purpose of companies using 'PPC'
is as follows:
- 61% on average wished to increase or enhance brand awareness.
- 58% on average wished to sell products, services or content directly online.
- 54% on average wished to generate leads to be closed via another channel.
- 44% on average wished to drive traffic to websites for which the revenue
model was online advertising.
- 21% wished to generate leads for a dealer or distributor to close.
- 14% wished to provide informational or educational content.
Sponsored Links from Google: Pay Per Click (PPC)
Yahoo! Sponsored Results: Pay Per Click (PPC)
MSN Sponsored Sites: Pay Per Click (PPC)
Ask Sponsored Links: Pay Per Click (PPC)
